When founder Yasmin Caspi (Jess, as friends love to call her) couldn't find minimal, chic clothes for her little daughter Aria, she decided to create them herself. Always a passionate designer at heart, Caspi has been creating cool, wearable tees for her own wardrobe for the last few years - so it made perfect sense for Aria to join the party.

Inspired to dress her little mini-me in the same cool, easy going fashion she had adopted for herself, Caspi decided to design a range of understated, high-quality T-shirts both her and her daughter can wear in style. A strong believer in adults and kids sharing an aesthetic, rather than dressing children in childish, overly sweet outfits, Caspi embraces the minimalism for her debut tees for Jess and Love. Incorporating symbols she relates to, like the peace sign, watchful eyes, busy bees and more, and using a monochromatic palette, she aims to strike the balance between fashionable and cute. A little symbol, or a tiny embroidery, according to Caspi, can speak volumes about the wearer, large or small!

Speaking of small, Caspi’s daughter Aria, 2.5, is her favorite person (and most beloved fashionista). Together, dressed in matching tees, the two like to play, read, try on clothes and shoes and talk about life, as well as take pictures together. Walking down the street in matching designs, Caspi says, is a bonding experience like no other. Aria loves looking like mommy, and Caspi relishes their moments together, as she watches her dream business come to fruition.